Correction reputation online: new business realities
This is correction, digital form of publicity. Business, which has been long engaged image-makers in real life, gets its continued online. Firms of new generation prefer to call it “reputation management”.
The article gives several examples of how the reputation of authoritative people has been damaged at the result of some minor fact. For example, one well-known lawyer from Chicago gave too little tips in a restaurant, and barman wrote about this in his personal blog. And now, all clients of this lawyer in Google Search drop to this fact. Moreover, even the local newspaper has written about this. Savings twenty dollars to tip lawyer has already cost many thousands of lost profits.
ReputationHawk - one of the companies, which corrected digital reputation. This activity is located at the junction of PR and SEO. Most of the work is to sweep the negative content or demote it in the search results.
A typical customer is the company, which posted compromising in the Internet. The source of problems might be former employee of the company or its competitors. To fight with this, the ReputationHawk trigger a powerful flow of positive and truthful content about the affected company. Usually you need to publish about 15 positive articles and press releases (this part belongs to the PR), and then begins search engine optimization. The positive content in search results is beginning to put pressure on the negative, and is gradually declining and disappearing altogether from the first page. The whole process is divided into an aggressive phase and support phase.
The names of most of the customers are kept in strictest secrecy. It is very important that the public did not know what content is normal and what is generated in the process of reputation management. During the aggressive phase the price for ReputationHawk services ranges from $ 1200 to $ 2000 per month, and while supporting - about $ 500 per month.