Correction reputation online: new business realities
This is correction, digital form of publicity. Business, which has been long engaged image-makers in real life, gets its continued online. Firms of new generation prefer to call it “reputation management”.
The article gives several examples of how the reputation of authoritative people has been damaged at the result of some minor fact. For example, one well-known lawyer from Chicago gave too little tips in a restaurant, and barman wrote about this in his personal blog. And now, all clients of this lawyer in Google Search drop to this fact. Moreover, even the local newspaper has written about this. Savings twenty dollars to tip lawyer has already cost many thousands of lost profits.
ReputationHawk - one of the companies, which corrected digital reputation. This activity is located at the junction of PR and SEO. Most of the work is to sweep the negative content or demote it in the search results.
A typical customer is the company, which posted compromising in the Internet. The source of problems might be former employee of the company or its competitors. To fight with this, the ReputationHawk trigger a powerful flow of positive and truthful content about the affected company. Usually you need to publish about 15 positive articles and press releases (this part belongs to the PR), and then begins search engine optimization. The positive content in search results is beginning to put pressure on the negative, and is gradually declining and disappearing altogether from the first page. The whole process is divided into an aggressive phase and support phase.
The names of most of the customers are kept in strictest secrecy. It is very important that the public did not know what content is normal and what is generated in the process of reputation management. During the aggressive phase the price for ReputationHawk services ranges from $ 1200 to $ 2000 per month, and while supporting - about $ 500 per month.
February 3rd, 2010 at 4:16 pm
APFhfz http://www.cRk2bdPqQls602mIa4bgo.com
February 4th, 2010 at 8:32 pm
Please provide detail of funding by program.
February 6th, 2010 at 11:49 pm
I hope this was a very interesting post thanks for writing it
February 9th, 2010 at 7:34 pm
Very nice site! is it yours too
February 9th, 2010 at 7:34 pm
Very nice site! [url=http://ypxaieo.com/oooxvay/2.html]is it yours too[/url]
February 20th, 2010 at 7:18 pm
Valuable thoughts and advices. I read your topic with great interest.
February 23rd, 2010 at 5:27 pm
I really like your blog and i respect your work. I’ll be a frequent visitor.
February 24th, 2010 at 1:03 pm
I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.
February 25th, 2010 at 7:30 pm
What is the budget and head count of the office of accountability?
February 27th, 2010 at 9:33 pm
In truth, immediately i didn’t understand the essence. But after re-reading all at once became clear.
March 2nd, 2010 at 3:02 pm
I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.
March 3rd, 2010 at 1:16 am
Why aren’t there bullet-proof pants?
March 3rd, 2010 at 9:21 pm
e0dWyw http://jf4Gqm84hEQsl0dy2Pu3b.org
March 6th, 2010 at 3:33 am
I really like your blog and i respect your work. I’ll be a frequent visitor.
March 6th, 2010 at 3:46 pm
How much money should I take this fall to study abroad in Italy?